What is Influencer Whitelisting and 5 easy steps to set it up.
In order to maximize the potential of your influencer marketing program, you should be using Influencer whitelisting. What is influencer Whitelisting? It’s a process that allows businesses to handpick the best and most influential social media users for their brand or product. By doing this, businesses can ensure that they are getting the most out of their marketing dollars by working with only those who have proven expertise in their industry and have significant reach among consumers on social media platforms like Facebook Instagram Twitter Tumblr Pinterest Reddit Snapchat YouTube Google+ etcetera (insert other relevant platforms). In this blog post we will explain how influencer whitelisting works step by step as well as discuss some benefits it offers e-commerce businesses just like yours.
So what is Influencer Whitelisting? Simple, its the process of hand picking the best and most influential social media users to promote your brand or product, connecting to their Facebook Business accounts, and putting paid ad spend behind the content they are buying. By doing this, businesses can ensure that they are getting the most out their marketing dollars by maximizing. the reach of the content that they are already paying for when they hire influencers.
How Influencer Whitelisting Works: Step by Step
Step 1: The first step in the influencer whitelisting process is finding the right social media users to work with.
This can be done in a variety of ways, but some of the most common include using keyword searches, sorting through user profiles, or browsing curated lists. If thats not your cup of tea, just email us at promos@sociallyelitemarketing.com and we will gladly handle this process for you from A-Z. Once you have identified a few potential candidates, it’s important to research their backgrounds and determine whether or not they are a good fit for your brand. You want to make sure that their following, engagement, and reach are all real. Because let’s be honest, Instagram is full of fraudulent influencers.
Seriously…
In fact studies have shown that a jaw dropping 82% of “influencers” are actively paying for fake followers and engagement.
If you aren’t paying $500- $2,000 a month for a software that can identify fake followers then you could be at risk of paying for expensive promotions to fake followers.
Step 2: Once you have figured out who you want to work with, the next step is identifying the marketing angle, script, and product that you want promoted.
For example if you have selected 5-10 influencers and you have an e-commerce store selling a “better sleep” product, you want each influencer promoting the same angle, with the same product, in the same format. The reason we want this to be done is because these promotions will be viewed as a testimonial. IE If the promotion is setup correctly you will be reaching loads of potential buyers that need social proof in order to even click the link. You are going to want to use video content for this IE front facing selfie videos of influencers speaking as naturally as possible to the camera in an informal setting. You will also want to provide a loose script, and a nice package containing the product and so me fun goodies like cookbooks, a coaster, a water bottle, tshirt, etc that they can unbox and show genuine surprise for.
Step 3: Once your angle is bulletproof and your package is pretty enough for an unboxing, you will want to prep for outreach.
We won’t go into detail on an outreach script here but the key components are to let the influencers know that the intent is to connect to their facebook business page and do sponsored posts through their page. Most influencers are completely fine with this because that just means a ton of free exposure for them.
Step 4: The next step is to send the influencer a link to connect to their instagram where they can connect to your Facebook business account with one click.
This is a very easy step and most people can figure it out with no issues. If you have questions on this step shoot us an email!
Step 5: Now that you’re connected, all you have to do is wait for the content from the influencer, and start your promotions!
And thats it! Thats how influencer whitelisting works, step by step!
We’ve found that this is the most effective way to do influencer marketing as it gives you complete control over your budget, without risking wasting money on fake followers.
Additionally, this process ensures that your promotions will be seen by real people who are likely to buy your product.
So what are you waiting for? Start whitelisting your favorite influencers today!
And if you need help getting started, feel free to apply to our program at https://www.sociallyelitemarketing.com/brand-signup/
We would love to get setup with this amazing new way to promote!
Happy Influencing!
